United Way encourages giving Tuesday


Staff Report



LUMBERTON — The United Way of Robeson County is partnering with a global effort to encourage generosity on a local level on Tuesday.

Dubbed #GivingTuesday, the event aims to harness the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. This year the United Way of Robeson County is encouraging supporters to “Give Where You Live.”

“Giving Tuesday appeals to our compassion for others and focuses on those in need. There are so many in our community who struggle to maintain everyday necessities of life and we believe that this movement reminds people of the importance of giving back,” said JoAnne Branch, Marketing & Community outreach coordinator for the local chapter.

The local chapter encourages supporters to give through the agency website — www.unitedwayrobeson.org — and create an “unselfie” to post to social media. The “unselfie” celebrates generosity and unselfish giving to others. Donors can create their “unselfie” by photographing themselves with a description of why they give to United Way. A template for the description may be found on the agency website. Post photos to facebook (https://www.facebook.com/UWRobeson/) or @uwrobeson and the #uwrobeson hashtag on social media. You may also use and search the hashtag #givingtuesday and #unselfie.

#GivingTuesday is held annually on the Tuesday after Thanksgiving, and the widely recognized shopping events Black Friday and Cyber Monday, to kick off the holiday giving season and inspire people to collaborate in improving their local communities.

United Way of Robeson County fights for the health education and financial stability of residents in Robeson County. Since 1985, United Way of Robeson County has been working to improve the lives of individuals and families by working with nonprofits, businesses, government officials, and volunteers to create positive lasting sustainable change in the community. The local chapter funds 17 partner agencies providing over 75 programs.

Staff Report

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