Last updated: April 07. 2014 9:07AM - 1291 Views
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LUMBERTON — In honor of a Pennsylvania woman grieving her husbands’ death, residents of Wesley Pines Retirement Community walked, ran and swam 1,174.2 miles as part of a nationwide challenge to surpass 1,310 miles of cardiovascular exercise in one month.


The community was one of 57 senior living communities managed by either Life Care Services or CRSA to participate in Project 1310, held from Feb. 17 to March 18.


Project 1310 was inspired by Elizabeth Proffitt, a marketing and sales director at a community managed by Life Care Services in Reading, Pa. After the death of her husband in 2005, Proffitt sought a way to overcome her grief. With the help of a friend and the support of her employer, she made it her goal to complete 50 marathons in all 50 states before the age of 50.


Proffitt made that goal in the fall of 2013 at the age of 49. Project 1310 is named for the 1,310 miles Proffitt ran.


Life Care Services and CRSA, a Life Care Services Company, provide management services to 120 senior living communities throughout the United States.


Project 1310 guidelines allowed participants to log their 1,310 miles through walking, running, swimming or other cardiovascular exercise. Residents recorded their mileage using pedometers or other measuring devices for one month. A website was created containing motivational videos recorded by Proffitt, a performance-tracking database and a display of system-wide results. Project 1310 achievements will be recognized on local and national bases.


“Project 1,310 reflects the strong culture of wellness and fitness at LCS, where we promote Eight Dimensions of Wellness,” said Liz Bush, senior vice president an director of Senior Housing Marketing and Sales for Life Care Services. Part of The Lifestyle and Health Services Wellness program, the eight dimensions are: intellectual; physical; emotional; social; spiritual; environmental; vocational; and health services.


“Through Project 1310, thousands of seniors have reaped the physical, emotional, cognitive and social benefits that exercise can provide,” Bush said. “The program certainly built a sense of competition and camaraderie in the 58 participating communities.”

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