To the Editor,
I am very happy to learn that Fairmont’s billboard on I-95, advertising a shorter beach route, will be extended for another year. This is due to the financial support and donations of several of our progressive businesses.
As the late June billboard extension deadline neared, I made numerous inquiries as to the progress on this very important town project and was delighted to hear the good news. As mayor, I spent a year seeking financing for this project resulting in its unveiling in July of last year through the sponsorship of 10 Fairmont businesses and organizations. By the way, this wasn’t the first time such generosity has occurred in our community. Our two downtown parks, a lighted message sign in front of the library, the July Fourth event, and numerous other projects were all funded by private donations during my eight years as mayor.
This billboard’s value has already been felt over the past year by drawing some of the thousands of travelers on I-95 to our community, many of whom are tourists seeking a shorter route to the beach. Several billboard sponsors told me of an immediate increase in their business upon the boards placement last July. As recently as last week I followed two cars from New York off I-95 into town and the parking lot of a Walnut Street restaurant. Both drivers told me they were going to the beach and had noticed the billboard.
Increased revenue for our businesses and positive exposure for our town were the goals of this much needed advertising tool. It has worked for the past year, at no cost to the town government, and I’m very happy it’ll get an additional year to do the same. My gratitude to all the business donors for their support in this worthwhile project.