LUMBERTON — Southeastern Regional Medical Center is changing its name to Southeastern Health.
During a ceremony held Tuesday in the hospital lobby, the new name — effective Jan. 1 — was announced by Faye Caton, chairman of the medical center’s board of trustees. SRMC President and Chief Executive Officer Joann Anderson joined Caton in unveiling the name, along with the new logo, color and tagline “Better Health — Starting with You.”
The new name, hospital officials say, represents the large range of services that Southeastern provides. Anderson said that the new name will let people in the local community and beyond know that SRMC — an acronym that it will retain — is not just a hospital.
“We want people to know all of the health services we provide,” Anderson said. “We want everybody to know that we provide services ranging from primary medical care to palliative care.”
Caton, who has been a member of SRMC’s Foundation board for 12 year and then a trustee for five years, gave a brief overview of the medical center’s growth during the past 17 years. Included in the long list of achievements was the building of a seven-story bed tower with 168 private rooms with baths; the opening of the Southeastern Heart Center, ranked No. 1 in North Carolina by Health Grades for exceptional care of heart patients; opening of the Gibson Cancer Center; opening of Southeastern Hospice House; and expansion of the Southeastern Lifestyles Fitness Center and Spa. Other examples of growth, Caton said, included the opening of of Southeastern Wound Healing Center; improvements at Woodhaven Nursing, Rehabilitation and Alzheimer’s Care Center; addition of the mobile medical clinic that serves Robeson County; and the addition of a broad range of physician services, including family practice clinics and specialty clinics.
“As you can see,” Caton told the large crowd of SRMC employees, public officials and community members gathered for the announcement, “we are more than a regional medical center. We encompass many facets of health care and our strategic plan for the future of health care for our community is aggressive.
“SRMC is recognized as a leader in modern health care. We are no longer seen as a ‘community’ or a ‘regional’ hospital. We are really focused and positioned to be a full system of providers and specialists that expand beyond a geographical service area.”
Anderson said that the new Southeastern Health is committed to providing the best possible health care available to everyone in the community. She emphasized, however, that it takes individuals and the community in general to produce a truly healthy environment.
“It begins with the individual and takes commitment from everyone in the community,” she said. “We (Southeastern) are committed to partnering with anyone who wants to work with us to provide the best health care to the community… . Keeping health care in the forefront is what it is all about.”
Anderson pledged that Southeastern Health will continue to provide the broad range of services now being provided by Southeastern Regional Medical Center in its four-county service area.
“Services will be of the highest quality for everyone at reasonable cost,” she said.