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Holiday shoppers disappoint retailers
by Daniel Wagner
Associated Press
Dec 26, 2012 | 2867 views | 8 8 comments | 5 5 recommendations | email to a friend | print
Albert Rodriguez, dressed as Santa Claus, smiles and waves as he tries to lure last-minute holiday shoppers into a store Monday in Paterson, N.J. | Associated Press
Albert Rodriguez, dressed as Santa Claus, smiles and waves as he tries to lure last-minute holiday shoppers into a store Monday in Paterson, N.J. | Associated Press
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Daniel Wagner

Associated Press

WASHINGTON — U.S. shoppers spent cautiously this holiday season, a disappointment for retailers who slashed prices to lure people into stores and now must hope for a post-Christmas burst of spending.

Sales of electronics, clothing, jewelry and home goods in the two months before Christmas increased 0.7 percent compared with last year, according to the MasterCard Advisors SpendingPulse report.

That was below the healthy 3 to 4 percent growth that analysts had expected — and it was the worst year-over-year performance since 2008, when spending shrank sharply during the Great Recession. In 2011, retail sales climbed 4 to 5 percent during November and December, according to ShopperTrak.

This year’s shopping season was marred by bad weather and rising uncertainty about the economy in the face of possible tax hikes and spending cuts early next year. Some analysts say the massacre of schoolchildren in Newtown, Conn., earlier this month may also have chipped away at shoppers’ enthusiasm.

Retailers still have time to make up lost ground. The final week of December accounts for about 15 percent of the month’s sales, said Michael McNamara, vice president for research and analysis at MasterCard Advisors SpendingPulse.

Still, this season’s weak sales could have repercussions for 2013, McNamara said. Retailers will make fewer orders to restock their shelves, and discounts will hurt their profitability. Wholesalers will buy fewer goods and orders to factories will likely drop in the coming months.

Steep discounts weren’t enough to get people into stores, said Marshal Cohen, chief analyst at the market research firm NPD Inc.

“A lot of the Christmas spirit was left behind way back in Black Friday weekend,” Cohen said, referring to the traditional retail rush the day after Thanksgiving. “We had one reason after another for consumers to say, ‘I’m going to stick to my list and not go beyond it.’”

Holiday sales are a crucial indicator of the economy’s strength. November and December account for up to 40 percent of annual sales for many retailers. If those sales don’t materialize, stores are forced to offer steeper discounts. That’s a boon for shoppers, but it cuts into stores’ profits.

Spending by consumers accounts for 70 percent of overall economic activity, so the eight-week period encompassed by the SpendingPulse data is seen as a critical time not just for retailers but for manufacturers, wholesalers and companies at every other point along the supply chain.

The SpendingPulse data released Tuesday, which captures sales from Oct. 28 through Dec. 24 across all payment methods, is the first major snapshot of holiday retail sales. A clearer picture will emerge next week as retailers like Macy’s and Target report revenue from stores open for at least a year. That sales measure is widely watched in the retail industry because it excludes revenue from stores that recently opened or closed, which can be volatile.

In the run-up to Christmas, analysts blamed bad weather for putting a damper on shopping. In late October, Superstorm Sandy battered the Northeast and mid-Atlantic states, which account for 24 percent of U.S. retail sales.

Shopping picked up in the second half of November, but then the threat of the country falling off a “fiscal cliff” gained strength, throwing consumers off track once again.

Lawmakers have yet to reach a deal that would prevent tax increases and government spending cuts set to take effect at the beginning of 2013. If the cuts and tax hikes kick in and stay in place for months, the Congressional Budget Office says the nation could fall back into recession.

Shopping over the past two months was weakest in areas affected by Sandy and a more recent winter storm in the Midwest. Sales declined by 3.9 percent in the mid-Atlantic and 1.4 percent in the Northeast compared with last year. They rose 0.9 percent in the north central part of the country.

The West and South posted gains of between 2 percent and 3 percent, still weaker than the 3 percent to 4 percent increases expected by many retail analysts.

Online sales, typically a bright spot, grew only 8.4 percent from Oct. 28 through Saturday, according to SpendingPulse. That’s a dramatic slowdown from the online sales growth of 15 to 17 percent seen in the prior 18-month period, according to the data service.

Online sales did enjoy a modest boost after the recent snowstorm that hit the Midwest, McNamara said. Online sales make up about 10 percent of total holiday business.

___

Daniel Wagner can be reached at www.twitter.com/wagnerreports.



Comments
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RangerSgt
|
December 29, 2012
Ross, you are as usual right, and you certainly nailed this one. The thing that just amazes me is that these poor (literally and figuratively) deluded people will defend their oppressor to the bitter end. They don't even see the chains that bind them, placed there by the biggest slave master this country has ever seen, or likely will see. Stockholm syndrome is alive and well in this country. This government is evil to the core. I hope all of you who voted for this evil man are gonna enjoy giving him your pay checks, you privacy, and now your guns. Keep checking that "D" circle on the ballots ya'll, and watch as this country slowly swirls down the toilet.seemed cyitali
RangerSgt
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December 29, 2012
Hey freight

Are you attempting to talk about the UNEMPLOYMENT rate? I would be loath to tLk about ignorance it i were you when you can't even write a proper sentence .

The Obama admin has manipulated the unemployment stats until they assembly a corkscrew rather than a nail. HIS Dept of Labor no longer counts those who have just given up looking as unemployed, those who are UNDER employed (working half time for example when they want full time, and there are other manipulation a as well.

It is widely known among those who understand the changes in the calculation methods that have been made by your idol OBama that the true UNemolpyment rate is closer to 20 percent than to the laughable number that they publish. Before you start casting stones and calling someone ignorant, make sure your own pants are pulled up and your crack (as in cracked logic, that is) isn't showing.
freightweigh
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December 28, 2012
Ross... The current employment rate is 7.7%, not 10.5%. And BTW... You are constantly showing everyone your lack if intelligence.
ROSSisRIGHT
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December 26, 2012
If George W. Bush was still president this would have been all over the news. There'd be stories about people not able to buy toys for kids, that gas is too high to go to grandma's house for the holidays and no food to eat or cookies for santa... But we have a democrat in the white house and all this gets a pass. Democrat voters are not smart, so right now since they don't hear this on the news, they think they are the only ones with no money, and won't even grumble out loud about the cost of gas for fear someone might think "we can't afford it". So they sit there in misery trying to figure out whats going on. Hey, you are not alone poor person, all your friends who voted for Obama are in the same boat as you, they are like you, too embarrassed to complain, so people won't think they're poor.... Dad-burn, yall are a laugh a minute, and I got you figured to a tee....
jess_neverWrong
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December 26, 2012
True ^

Lolo77
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December 27, 2012
You are a complete idiot! I'm a democrat, I bought unnecessary toys for the kids in my family and donated extra for the empty stocking fund, went to granny's and filled up my tank for the rest of the week.... I stayed within my well planned budget..... Maybe others decided to do the same....
ROSSisRIGHT
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December 27, 2012
But you complained about the gas prices when it was a fad to do so during Bush's term. Now you don't hear it on the news so you think it's not happening. Yall thought 5.4% unempolyment under Bush was high, but 10.5% under Obama is fine. This is how the news media munipulates the ignorant, by telling you what you should complain about. Just like you guys think Sara Palin is stupid, but you think Joe Biden is smart.. Obama thinks we have 57 states, noone makes jokes about that. Let Bush have said it, it be joke after joke...

You dems better realize how stupid your rulers(dem party) think you are.. Umm, scratch that, they KNOW how stupid you are...........

PS and so do we.
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