LUMBERTON — When Virginia lost, a lot of pizza lovers won.
On Monday, national pizza chain Little Ceaser’s delivered on its “If Crazy Happens” promotion, which was a promise to give away pizza if a No. 1 seed in the NCAA men’s basketball tournament lost in the first round, something that had never happened before. That streak ended March 16 when No. 16 seed University of Maryland Baltimore County beat a No. 1 seed, the University of Virginia, 74 to 54.
The local Little Ceasar’s restaurant gave away an estimated 500 pizza combos between 11:30 a.m. and 1 p.m. Monday.
“No one’s ever experienced anything like this before,” said Martha Brooks, assistant manager at Little Caesar’s on North Roberts Avenue in Lumberton.
People were lined up around the building to get four slices of deep-dish pizza and a drink, the limit per customer. A business insider has reported Little Ceasar’s gave away as many as 1 million combos, at a cost of as much as $4.3 million.
The event went pretty smoothly, Brooks said, and then looked ahead to next year’s tournament.
“It might happen again,” she said.