LUMBERTON — The Lumberton Area Chamber of Commerce has its plan for boosting the economy during the Dixie Youth World Series in the bag.
Information about the city and hotels, restaurants and shopping locations are all included in 700 goody bags that will be distributed to the families of players in the Dixie Youth World Series during the next two weeks. They were left with local hotels, and will be given to families as they check in. The event, which begins Friday at Northeast Park, continues through Aug. 9.
“The chamber decided to welcome Dixie Youth players and family members with these welcome bags,” said Cindy Kern, chamber of commerce executive director. “It’s giving chamber businesses a chance to promote business by offering information and coupons. It’s a great opportunity to participate in the project.”
Players and their families will be needing a place to sleep, eat and relax, and they’ll be looking for shopping in the area, she said. In the bags are maps, restaurant coupons, hand sanitizer and information about the city. Also included are discount coupons to the Exploration Station and information about the Robeson County History Museum.
There also is a hand towel from WestPoint Home outlet to help World Series attendees and players keep cool during the games.
“It’s a chance for people to find out our store is different than where they’re from,” said Lloyd Locklear, outlet general manager. “Our corporate office allowed us to give samples of what we offer.”
The bags also contain dinner options for post-game celebrations.
A menu from Jimmy John’s is included, because “we want the players to know we deliver to all the hotels,” said Martha Mahkle, owner of the local franchise.
Additional items include a hand fan with the Dixie Youth baseball logo printed on them. The fans were donated by the city.
“The chamber worked on these bags for six weeks,” Kern said. “They provide entertainment, historical things to see, a koozie, and shopping opportunities, as well.”
The Dixie Youth World Series is expecting about 700 ballplayers from across the South to take part in the event and as many as 1,500 total when family and friends are added to the mix.
The event is expected to boost the local economy.
Barry O’Brien, dean of the School of Business at The University of North Carolina at Pembroke, suggested the total economic benefit could be between $2.5 million and $3 million.
“The economics is fabulous for Lumberton,” Kern said. “They can eat, sleep, dine, and play ball.”
Reach David at 910-416-5182 or [email protected]